Jonathan Gullible Reviews


I do think your JG book is THE best introduction to economics ever invented, one that can be enjoyed by young and old readers, budding economist or professional.  I've recommended it to everyone.

-Mark Skousen



I am a student of Can Tho University in Vietnam. My name is Nguyen Duy Anh and I have just graduated from School. I am writing this letter to express my ideas after reading “The Adventures of Jonathan Gullible”as well as looking for opportunities to advance my study. The book was translated and published in Vietnam a year ago but I have not been able to have it up until now. Thank you very much for writing such an interesting and useful book! It is not just about free market but also about freedom and justice, those topics that aren’t taught at school or widely discussed. Vietnam is a socialist country so our access to related resource is very limited. The reference part of the book provided many useful sources to learn more about freedom and liberty. Good news is that since Vietnam open the door for trading the society also become more open. Recently we can organize some public class or forum about these topics although the scope is usually about economics, not politics. This year I was given a scholarship for a short-term class about “Foundations of the Market Economy” by Vietnam center for Economics and Policy Research and ATLAS Economic Research Foundation. Your book helped me a lot. It is interesting to compare the stories from “The Adventures of Jonathan Gullible” to the events in Vietnam. For example, the problem happened in “Best Laid Plans is currently a hot topic in Vietnam. Many people objected to price given by the government to take their land because it is far behind the market price.  In some case it leads to crime when people feeling desperate as they can do nothing about the government. They revenged by suicide or by killing the officers. By doing so, I can also debate in a better way whether these events are good or bad, right or wrong. My interest in the book also leads me to the idea of writing this letter to you to look for opportunities to study abroad for Master degree. My undergraduate study is about International Business. My research interest is about free market. However I also want to learn more about freedom, justice and liberty.

--Nguyen Duy Anh


The Adventures of Jonathan Gullible is one of my childhood favorites...

Theresa Geiger

I grew up reading it. It had its place under my coffee table right next to my dad's copy of Atlas Shrugged. What I have always liked about this book is that it makes sense.
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Philosophy of Liberty Animation: WOW!
Charlene Mann

Thank you again and again for having produced and presented this most excellent exposition with respect to human life and Liberty's sweet underpinnings! is now a permanent bookmark in my browser's library.
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Home truths about civil society
M. S. S. Varadan

Makes understanding of concepts like liberty, rights, choices, trade, free market economics, democracy, development, poverty, governments and tax a child's play
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Tall tax, food police, a bizarre bridge and a robber wanting your past or future
D. Murali

YOU PROBABLY know of John Galt in Ayn Rand's Atlas Shrugged. Here is a different JG in Ken Schoolland's story, The Adventures of Jonathan Gullible: A Free Market Odyssey. The `commentary edition' of the book from Academic Foundation ( opens with Jonathan's `guiding principles' such as `you own your life' and `success and failure are both the necessary incentives to learn and to grow'. Thereafter begins the `bizarre tale' after our hero is washed ashore an island.
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Jonathan Jo, my Jo, my John
Economix through boys' adventures
Sunil kumar

If there is one thing that is simply remarkable about the book, The Adventures of Jonathan Gullible, it is the writing style: simple and interesting even as it deals with a heavy topic from hardcore economics to the free market.
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Season's readings
A book-length fable teaches lessons in economics.

Senior editorial writer and columnist,
The Orange County Register

How often do you read a book about economics that you're sure your teen-age child will enjoy? "Never" comes to mind. For some reason, I never believed my 14-year-old would love "Human Action" or "Atlas Shrugged" or "Economics in One Lesson," even though those classics explain free-market principles in succinct form.
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Letter from Rep. David Pendleton
Great meeting you. I want you to know how big a fan I am. Your little book has had a big impact on my life. I read Hayek and von Mises in college, but your book came to my attention after my election in 1996. Several copies have been "stolen" from my legislative coffee table, so I'm not the only person appreciative of your perspective.
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A Letter from Jelena Osipova
Dear Mr Schoolland,
I hope you are fine and healthy, just like when we met in a youth camp in Lithuania. I am the girl who participated in debates and had pleasure to get one of the most valuable presents in her life - your book ('The Adventures of Jonathan Gullible'). I have read it and, of course, cannot stop myself from expressing my opinion about it.
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From: Shikuku James Shikwati
In the early 1960s people in Africa sought to free themselves from the colonial yoke. Colonialism and the burden that went with it seemingly evaporated in thin year only to fall back as neocolonialism. Nationalization and Africanisation became the order of the day for most governments. Four decades later Africa has woken up more indebted and economically poor. Many who are seeking answers are bombarded with only one cause conspiracy from abroad. Little has been done to show home grown causes to some of this problems. What went wrong?
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Free the children
Freedom Action of the Week
If you still doubt that the education received by children in America's "public" schools is under attack by statist educators and politicians who are convinced they know "what's best" for children, take a look at The Children's Internet Protection Act of 2000 (CIPA).
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Books, Web sites offer lessons in economics
Chicago Sun Times
How many high school students do you suppose can answer the following questions? - What function does an entrepreneur perform in the economy? What is the average rate of profit earned by businesses in the U.S. in a typical year? Why did the former Soviet Union collapse?
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Great reading for young and old! Praised around the world. Wonderful, funny, profound little book that uses humor and satire to poke fun at the absurdities of statism and to promote the values of a free society. A delight! Advocates for Self-Government

"This should be read by any young person aspiring to go into either business or politics. In clear, simple language, the events of the story reveal the impracticality of welfare, rent control, public education, and other tax-funded disasters. This book really opened my eyes to the numerous ways in which the government violates individual property rights, and also on why "public" property will never be well-taken care of. The rampant anti-Capitalism being taught in schools today is a disease, and this highly readable book is an antidote. Jonathan Gullible provides great lessons for both children and adults alike." -- Libertarian Rant

Memory Hole --

Hero of the Day
Daily Objectivist
Ken Schoolland has probably done more to advance the ideas of liberty than any other person in Hawaii.
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How Jonathan Gullible conquered the world
By Lisa Stronawski
LP News Correspondent

When Jonathan Gullible made his debut on a small Hawaiian radio station in 1980, he never dreamed his adventures would be translated into 29 languages and used to teach free-market ideas all around the world. ...
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Independent Review
by Artful Books
In the style of Gulliver's Travels, Jonathan is a young boy who lives along the Pacific coast around the turn of the century. A terrific storm blows his sailboat to an uncharted island where he encounters very strange local customs--all of which symbolize ways that politics interferes with individual liberty and personal responsibility.
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Independent Review
Stuart K. Hayashi
I am proud to recommend this delightful and witty satire on government. In this string of humorous parables, we witness the travels of a young man by the name of Jonathan Gullible, who, one day while sailing, gets caught in a storm and washes ashore on the strange island of Corrumpo. ...
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Ken Schoolland, Jonathan Gullible and Me
Stephen Browne
It was with great pleasure that I heard that Ken Schoolland had been awarded the first Leonard Read Book Award for education in the principles of liberty and free markets.

I first met Ken at an ISIL conference in Slovakia in the early 90s. I had recently moved to Poland to teach English and was myself caught up in the problem of introducing ideas of liberty to a people hungry for them. In the years since then we have met at various conferences in Eastern Europe and participated in seminars in Lithuania. ...
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"As a retired history teacher of 32 years at the secondary level, I beleive not only that this little book should be read by all children, it should be mandated that every home have a copy permanently on file. For those familiar with the Founding Fathers and their intent, you will be surprised at how far we have strayed. We intend to use this as part of the home study course for our two granddaughters ages 10 and 9." -- Chris M. Miller from Nazareth, PA USA ...
More Reader reviews from ...

Mark Skousen
Dear Ken,
Your Jonathan Gullible book reads like a biblical tale! It's wonderful.

September Book of the Month
by Free-Market.Net of the Henry Hazlitt Foundation.
"The average reader is simply not going to wade through 'Human Action,' at least without first being provided with a good reason to do so. There exists a great need for books that introduce the basic concepts of capitalism in a friendly, unthreatening, but logical manner. 'The Adventures of Jonathan Gullible' is such a book, and it has the virtue of being an entertaining yarn as well."
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It certainly presents basic economic principles in a very simple and intelligible form. It is an imaginative and very useful piece of work.
Milton Friedman, Nobel laureate in ecconomics

My notions of education previously consisted of threadbare textbooks, stern and cold teachers, of sweating...I have realized that this book is the best textbook I have ever come across...I have learnt more about free markets, private property, free flow of ideas, people and goods, than during the whole of my studies, both at high school and now at the university.
Valerija Dasic, Belgrade, Serbia

...[A]fine book for promoting free market ideas for young people...
Karl Hess, author of Capitalism for Kids

Your book is utterly fabulous! It is a Johnny Appleseed of liberty.
Vince Miller, President, International Society for Individual Liberty

It’s great!...I could see the influence of Bastiat, von Mises, and Pat Paulsen.
Gene Berkman, owner, Renaissance Books

The free market principles discussed are valuable for everyone who is interested in creating a free society.
Virginijus Daukas, President, Free Market Foundation, Lithuania

...[I]t is, perhaps, the most clearly written and thus readily understandable presentation of the all too neglected philosophical legacy of Liberty and Free Market Economics that I have ever read.
Nicolai Heering, nceinber of Libertas Socicety, Denmark

...[A] very impressive book. When more and more of the younger generation are attracted to comic books, animation, and illustrated books, your approach is one of the best means to promote our philosophy.
Prof. Toshio Murata, President, Yokohama College of Commerce, translator of Human Action, by Ludwig von Mises, Japan

‘It is a great inspiration...!
Mats Hinze, co-founder of Tritnaha, Sweden

[The book] makes you laugh, but it leaves you meditating, which is one of the most effective ways ever making them understand the principles of a free market economy and a free society.
Valentina Buxar, Fundatia Liberala, Romania

‘Ideological topics that otherwise would require books to read and years to debate are made clear in five minutes. I plan to send copies to all branches of the Free Democrats....
Jon Henrik Gilhus, International Secretary, Free Democrats, Norway

‘...[W]e used [it] to teach the principles of freedom.
Hubert Jongen, Chairman, Dutch Libertarian Centre, Holland

Thank you, thank you, thank you for that wonderful book!! It was very refreshing to read a book so logical, entertaining, and enlightening, that was written by an author other than Ayn Rand. I was forced to laugh out loud from the all-too-accurate depiction of the socialist mentality that runs rampant throughout this world, especially here in Hawaii. It was very funny, but in a way, quite depressing, since I have to face the fact that a lot of the government, especially the local government, is run that way. The story may be set in a fantasy world, but the situations involved come way too close to reality. Again, thank you for the wonderful book!
Stuart Hayashi, 1999 Valedictorian, Mililani High School, Hawaii

I’m simply amazed by your book: The Adventures of Jonathan Gullible. To tell you the truth I’m also a bit scared of your accuracy and sharpness...I couldn’t help but thinking how long you’d been in Poland! It’s just unbelievablewhen I was reading the book I thoughtthis is just like going back in time, before 1989.
Monika Lukasiewicz, Drama Director, Liberty English Camp, Warszawa, Poland